HBR Guide to Building Your Business Case (HBR Guide Series)
(Paperback)
Publishing Details
HBR Guide to Building Your Business Case (HBR Guide Series)
By (Author) Raymond Sheen
With Amy Gallo
Harvard Business Review Press
Harvard Business Review Press
1st August 2015
United States
Classifications
Professional and Scholarly
Non Fiction
Business communication and presentation
Management and management techniques
658.4
Physical Properties
Paperback
176
Width 127mm, Height 228mm, Spine 20mm
212g
Description
You've got a great idea that will increase revenue or productivitybut how do you get approval to make it happen By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that.
Author Bio
Raymond Sheen, PMP, is the president of Product & Process Innovation, a consulting firm specializing in project management, product development, and process improvement. Amy Gallo is a contributing editor at Harvard Business Review and is the author of the forthcoming HBR Guide to Managing Conflict at Work.
