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Innovate or Die: Outside the square business thinking

(Paperback)


Publishing Details

Full Title:

Innovate or Die: Outside the square business thinking

Contributors:

By (Author) Jack Collis

ISBN:

9780732285067

Publisher:

HarperCollins Publishers (Australia) Pty Ltd

Imprint:

HarperCollins Publishers (Australia) Pty Ltd

Publication Date:

1st July 2007

Country:

Australia

Classifications

Readership:

General

Fiction/Non-fiction:

Non Fiction

Main Subject:
Dewey:

658

Physical Properties

Physical Format:

Paperback

Number of Pages:

320

Dimensions:

Width 129mm, Height 200mm, Spine 21mm

Weight:

360g

Description


In business, the most valuable commodity is people - and their ability to think outside the square. Without the ability to think innovatively, any business - big or small - risks dying. Here, Jack Collis, an authority on creative marketing, recognized motivational speaker and best-selling author, outlines the importance of original thinking to give you the edge on the competition. Drawing on his many years of experience as a Marketing manager, Jack uses anecdotes and examples to illustrate new ways to approach business, and to succeed at it.

Author Bio

Jack Collis, a former International Marketing Manager for AMP, is a successful speaker, author and business consultant. He has developed and published specialist training programs for leading organizations, and is the author of several best-selling books including Yes You Can and Work Smarter. Not Harder. He lives in Sydney.

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