Innovate or Die: Outside the square business thinking
By (Author) Jack Collis
HarperCollins Publishers (Australia) Pty Ltd
HarperCollins Publishers (Australia) Pty Ltd
1st July 2007
Australia
General
Non Fiction
658
Paperback
320
Width 129mm, Height 200mm, Spine 21mm
360g
In business, the most valuable commodity is people - and their ability to think outside the square. Without the ability to think innovatively, any business - big or small - risks dying. Here, Jack Collis, an authority on creative marketing, recognized motivational speaker and best-selling author, outlines the importance of original thinking to give you the edge on the competition. Drawing on his many years of experience as a Marketing manager, Jack uses anecdotes and examples to illustrate new ways to approach business, and to succeed at it.
Jack Collis, a former International Marketing Manager for AMP, is a successful speaker, author and business consultant. He has developed and published specialist training programs for leading organizations, and is the author of several best-selling books including Yes You Can and Work Smarter. Not Harder. He lives in Sydney.