Lessons from the Heart of American Business: A Roadmap for Managers in the 21st Century
By (Author) Gerald Greenwald
Little, Brown & Company
Business Plus
3rd April 2003
United States
General
Non Fiction
Business ethics and social responsibility
658
Paperback
288
300g
Gerald Greenwald has held top management positions at a number of major companies including Chrysler, Ford and United Airlines but despite his lofty jobs he has tried never to lost sight of how business works on an everyday basis. In this book he shares his insights and experiences on the most pressing issues in business today: an ageing workforce, corporate ethics, office politics and dealing with layoffs. Building on his own Midwestern background, Greenwald presents a "rolled-up sleeves" strategy that should make all workers think hard about where they've been and where they're going.
* "A treasure trove of life lessons for managers" - Fred. W. Smith, FedEx Corporation
Gerald Greenwald is a former chairman and CEO of United Airlines and former vice-chairman of Chrysler Corporation. He lives in Aspen, Colorado.