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Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners
(Hardback)
Publishing Details
Full Title:
Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners
Contributors:
By (Author) P.Ranganath Nayak
Publisher:
Harvard Business Review Press
Imprint:
Harvard Business Review Press
Publication Date:
1st April 1995
Country:
United States
Classifications
Readership:
General
Genre:
Fiction/Non-fiction:
Non Fiction
Main Subject:
Other Subjects:
Sales and marketing
Dewey:
658.8
Physical Properties
Physical Format:
Hardback
Number of Pages:
480
Description
This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.
