Strategic Planning

(Paperback)

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Description

In today's complex business world, strategic planning is indispensable to achieving superior management. To function effectively in a modern organization, every manager must have a practical understanding of how the planning process works. Aimed at top and middle-level executives, this is a concise, jargon-free guide providing practical, concrete measures for organizing the planning system, acquiring and using information, and translating strategic plans into decisive action.

Reviews

Michael J. Kami President, Corporate Planning, INC. A useful, practical tool. Strategic Planning deals with "how-to," not theory; it has an immediate application, it helps, not just educates. Journal of Business Education Sets forth functional information that every person in a management position ought to use as an aid to efficient growth and the accomplishment of responsible goals.

Author Bio

George A Steiner, Kunin Professor of Business and Society and Professor of Management at UCLA (emeritus), is the author of more than thirty books. He lives in Van Nuys, California.