Sun Tzu - The Art of War for Managers: 50 Strategic Rules Updated for Today's Business
By (Author) Gerald A Michaelson
By (author) Steven W Michaelson
Adams Media Corporation
Adams Media Corporation
18th May 2010
United States
General
Non Fiction
658.4012
Paperback
224
Width 140mm, Height 214mm, Spine 15mm
204g
Seize the advantage from your competitors and conquer todays competitive business world with these 50 strategic business rules from the tried-and-tested wisdom of Sun Tzu.
In todays competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelsons classic book breaks down Sun Tzus lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges.
Here is the wisdomtested for twenty-five centuriesthat will help you seize the advantage, storm your competitors gates, and conquer the marketplace!
Gerald A. Michaelsonlectured on Sun Tzu in China at the invitation of the Chinese government. He traveled extensively throughout Asia as a management coach and delivered workshops on five continents.
SuccessandSun Tzu for Execution. He is president of FreshDirect, the fast-growing New Yorkarea online retailer. Stevens thirty-year career includes marketing, merchandising, sales, and other leadership roles. Previously, he was a senior vice president at Wegman's Food Markets, perennially named one of the best companies to work for in America.