The Idea Generator: Tools for business growth
By (Author) Ken Hudson
Allen & Unwin
Allen & Unwin
1st July 2007
Australia
Tertiary Education
Non Fiction
Management and management techniques
658.001
Paperback
160
Width 130mm, Height 195mm
212g
Ideas are the lifeblood of any business. But have you ever been stuck for one If you have, then The Idea Generator is for you. It outlines 60 effective and practical tools to help you create a range of big, new concepts. Each tool is simple to use and includes hints on how and when to use it for the best results.
The Idea Generator is a powerful handbook. It will help you solve problems, create new opportunities and improve individual and team performances. It will benefit anyone involved in business: in innovation, sales, marketing, advertising, business development or new product development.
Become more confident in your creative abilities. The results will be immediate.
Dr Ken Hudson is a management consultant who presents at business seminars and conferences. He has presented in many different countries and most recently is doing a lot of work in China.