The Wide Lens: A New Strategy for Innovation

(Paperback)

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Your great innovation may be doomed to fail. Here's why- and how to save it. How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too. In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success. The Wide Lens will change the way you see, the way you think - and the way you win.

Reviews

"''What is the big picture'' This is a question that haunts every business strategist --- reflecting the fear that our analysis of the landscape has missed the larger threats or opportunities in front of us. Based on years of research and teaching, "The Wide Lens" gives a brilliant answer. Ron Adner describes the landscape of innovation in the most complete terms ever achieved. The arrival of this book is a major event for leaders everywhere."
""The Wide Lens" is an important new book on innovation. Ron correctly identifies the important challenge of recognizing market ecosystem and competitive strategies. His framework for innovation is contemporary, teachable and practical. Growth is today''s big challenge. The Wide Lens will help big and small companies grow faster."
""The Wide Lens" will change the way you think about innovation. Adner shows why and how you must adapt your approach to innovation in today''s interdependent world. This is highly useful reading for anyone whose success depends on collaboration."
"As Ron Adner makes crystal clear, when it comes to proliferating a successful innovation, "it takes a village!" And if you do not think about the needs of your co-innovators, or the chain of adopters that helps it get all the way into the hands of your end users, you are likely to find yourself stranded on the wrong side of a chasm, looking longingly at the customers that could have been yours."
"Engaging, insightful, and immensely practical. Success in today''s economy requires mastery of your innovation ecosystems, and "The Wide Lens" is the definitive guidebook to this new landscape. Adner''s innovative tools and insights will make your strategy more robust and your organization more effective."
"Ron Adner is a breakthrough thinker. He zooms out to see more clearly how -- and why -- some innovations take hold, and others do not. Adner''s core insight is profound, that an innovation''s success depends on its place in an entire ecosystem, and his concepts can help people turn inspired creativity into practical impact and market success. A significant contribution."
"This is a path-breaking perspective on innovation. Adner''s tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure."

Author Bio

Ron Adner is a tenured professor at Tuck School of Business at Dartmouth and former Fellow and professor of Strategic Management at INSEAD. He teaches executive education courses and has advised companies such as Microsoft, PWC, Siemens and Toshiba. He has been published in the Financial Times, Wall Street Journal and Forbes, and is an official blogger for the Huffington Post.