Chaotic Markets: Thriving in a World of Unpredictability

(Hardback)

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Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies the forces of market chaos, including technological change, globalization, and consumer behavior, showing readers how to identify those forces that can be turned to their competitive advantage. Featuring dozens of illustrative examples, of both winners and losers, and concluding each chapter with a series of questions designed to help readers apply the book's principles in their own organizations, Samli demonstrates how to detect changes in market conditions early, uncover latent customer needs, create new products and services, and maintain a competitive edge. There is no doubt that the business environment has become increasingly unpredictable. Yesterday's market leaders become tomorrow's has-beens; upstarts take on established giants; customers flock to new technologies while demanding old-fashioned customer service; and, of course, the Internet and the forces of globalization are accelerating the pace of change. Learning how to surviveand thrivein this environment is of utmost importance for any company that intends to stick around. Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies these chaotic forces, identifying the pressures on business that create uncertainty, but also the potential for innovation for those who recognize opportunities to strengthen their competitive position. Featuring dozens of illustrative examples of both winners and losers, Samli shows readers how to turn market chaos and uncertainty to their advantage. Concluding each chapter with a series of questions designed to help readers apply the book's principles in their own organizations, Samli demonstrates how to detect changes in market conditions early, uncover latent customer needs, create new products and services, and maintain a competitive edge.

Reviews

This clearly written book by an international authority on marketing strategy explains how a company can thrive and achieve market power in a highly unpredictable, rapidly changing, dynamic, unfriendly, chaotic business environment. Samli explains the pressures on business, the causes, and how to manage this market chaos successfully.The book includes many examples, clarifying tables and figures, short cases at the end of each chapter, and chapter-end summaries and questions about each chapter's major points. Highly recommended. Upper-division undergraduate through professional audiences. * Choice *
This work proves itself to be a useful tool * Society of Competitive Intelligence Professionals *
Chaotic Markets is a good book on how businesses fail to look forward while relying on the immediate past as a strong guide, and how they can correct this attitude. * Business Digest *
In this volume, Samli describes how to deal with market chaos. He discusses how companies need to be future-oriented and proactive, but also create consumer value in the present. First detailed are adversities in the marketplace, chaos-causing factors, pro-active decision making, and why firms should not follow conventional wisdom. Topics such as assessing market changes, marketing practices, developing a learning organization, improvisation, and developing a product portfolio are then detailed. Corporate culture, using resources, competitive strategy, and supply chain are also covered. * Reference & Research Book News *

Author Bio

A. COSKUN SAMLI is Research Professor of Marketing and International Business at the University of North Florida. He is also a Distinguished Fellow in the Academy of Marketing Science, for which he previously served as Chairman of its Board of Governors. An internationally recognized authority on marketing, international business, and economic development, he lectures worldwide and has taught thousands of students in a career spanning 40 years. He is the author or co-author of over 250 articles, 17 books, and 30 monographs ong his books are Social Responsibility in Marketing (Quorum, 1992), Counterturbulence Marketing (Quorum, 1993), International Consumer Behavior (Quorum, 1994), and Empowering the American Consumer (Quorum, 2000).