Career Forward: Strategies from Women Who've Made It

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Former PepsiCo COO Grace Puma and former Nike President of Consumer Direct Christiana Smith Shi offer a groundbreaking, empowering guide for women that shows how to prioritize a career path, build professional value, and enjoy a full life both in and out of the workplace.

At a time when many long-held workplace structures and beliefs are changing, Career Forward is a beacon for women aspiring to achieve success and satisfaction in rewarding careers. Drawing on decades of experience reaching the top of Fortune 500 companies, Grace Puma and Christiana Smith Shi show women how to maximize their career journeys, get paid what theyre worth, navigate the shifts that occur in any company, build a leadership identity, and have a full life in and out of work.

The authors challenge negative stereotypes about female ambition, and urge women to be bold, follow their dreams, and seize the chance to lead big lives. The secret is to focus on career first, job second. Instead of chasing a better job title or a salary bump, the goal should be a long-range career path that leads to success. Career forward means keeping a focus on the future and recognizing that being good at your job is often not enoughthat you should take every opportunity to boost your connections, take on difficult assignments, and work actively to broaden your skills.

Packed with personal anecdotes and wisdom from women whove been there, and featuring quizzes and checklists for self-evaluation, Career Forward provides a wealth of valuable lessons, including the value of thinking of yourself as a growth stock and, instead of chasing the elusive work-life balance, living a well-rounded 360-degree life that fully embraces both. Offering a refreshing response to anyone who wonders whether working hard is really worth it, Puma and Smith Shis emphatic answer is yes, because by correctly following the blueprint in Career Forward, the rewards will far outweigh the effort.

Reviews

Engaging, practical, and hands-on with actionable insights you can put to work right away...No matter where you are on the career ladder, youll be able to find yourself in this book.Dont miss the opportunity to absorb the lessons these two amazing women have to share.
Carrie Cox, Chairman of the Board, Organon; board member Cardinal Health and Texas Instruments; ranked by Fortune for six years as One of the Most Powerful Women in Business
Sure to be useful for anyone with big career dreams. In these pages, the authors share powerful lessons learned not just in business but in life.Their Career Forward approach, which prizes the long view, allowed each to build tremendous equity and value at every stop in their professional journey.
Brian Cornell, CEO of Target
WithCareer Forward, youll be able to level the playing field and chart a clear path forward.Inspiring, the book provides concrete tools to aid you in your journey, including well-timed wit that will disarm the opposition.Plus, the presentation is always captivatingseriously.
Jennifer Aaker, Professor, Stanford Graduate School of Business, and coauthor ofHumor,Seriously

Author Bio

Grace Pumais the former executive vice president and COO of PepsiCo, and before that held senior positions with United Airlines, Kraft Foods, Motorola, and Gillette. A board member of both Organon & Co and Target, she has been ranked on the Most Powerful Latina list byFortunemagazine and recognized as the Executive of the Year byLatina Stylemagazine. Puma holds a BA in business administration and economics from Illinois Benedictine University. She lives in Tampa, Florida.

Christiana Smith Shiis the former president of Nikes consumer-direct division where she led the companys global retail and ecommerce business. Before that she was a senior partner at McKinsey & Co. Christiana has been named one of the Most Influential Corporate Directors by Women, Inc. She currently leads Lovejoy Advisors, which is focused on digitally transforming consumer and retail businesses. Smith Shi is a graduate of Stanford University and has an MBA from Harvard Business School, where she graduated as a Baker Scholar. She lives in Portland, Oregon.