Celebration of Fools - An Inside Look at the Rise and Fall of JCPenney
(Hardback)
Publishing Details
Celebration of Fools - An Inside Look at the Rise and Fall of JCPenney
By (Author) Hare
HarperCollins Focus
Amacom
21st January 2019
United States
Classifications
General
Non Fiction
658
Physical Properties
Hardback
304
Width 63mm, Height 93mm, Spine 13mm
1g
Description
JCPenney - the quintessential American company. Since James Cash Penney opened his first store in the small mining town of Kemmerer, Wyoming in 1902, this unique institution has been an iconic part of the national landscape. Founded and run on the core principles of thrift, hard work, and good citizenship, the retail giant prospered throughout the 20th century, even during the Great Depression, as American citizens came to rely on it for its good values and service. But by the year 2000, its original beliefs discarded in the face of competition, JCPenney's Golden Age was sadly just a memory. Celebration of Fools is an insider's look at the rise and fall of Penney's remarkable history, charting the people and events behind this American institution. As entertaining as it is instructive, the book is a cautionary tale with universal implications for all of corporate America. Packed with compelling characters - including the heroine, the highest ranking woman at the company - the book takes readers through a number of settings, from the company's humble midwestern roots to the excesses of lush corporate headquarters. Filled with valuable business lessons as well as astonishing revelations about an American icon, this is a book that will keep readers enthralled from first page till last.
Reviews
"Cecil Johnson, syndicated columnist: ""A riveting narrative history focusing on the people who created the company, made it great and were involved in its decline.""
Executive Insider (ExecuNet.com e-newsletter): ""A gripping, exciting and alarming business thriller where the reader knows or at least suspects the ending, but nevertheless finds the journey fascinating.While the book has the energy and drive of a good summer beach read, it delivers a compelling argument that an executive who reinvents himself after he reaches the top rung may have just manufactured a fool.""
George Anderson, Moderator, RetailWire.com: ""Celebration of Fools tells a story about the power of committing to a vision that all in retail or any other business should aspire."""
Author Bio
Bill Hare (Dallas, TX) worked for 15 years as a speechwriter for senior executives in Fortune 500 companies, including two CEOs at JCPenney. He has won numerous advertising industry awards.
