Crowdsourcing: How the Power of the Crowd is Driving the Future of Business

(Paperback)

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First there was The Long Tail. Now Crowdsourcing defines the next Internet revolution. Jeff Howe coined the word 'Crowdsourcing' in a 2006 article for Wired magazine to describe the way in which the Internet has broken down traditional employer/employee relationships to create vibrant new enterprises that are 'staffed' by informal, often large gatherings of enthusiasts. A few weeks before the article hit the newsstands, a Google search for the word 'Crowdsourcing' returned zero results. One month after the article appeared, the same search returned nearly 500,000 hits.These days anyone and everyone can write book reviews on Amazon, post videos on Youtube, come up with new uses for Google maps or design T-shirts for Threadless. What makes this phenomenon so remarkable is that it is starting to transform the way many companies operate and to change their relationship with their customers- iStockPhoto.com has revolutionised the world of digital photography; Cambrian House is having a profound impact on the way films get made; Second Life has created a vast, profitable business with only a few formal employees but thousands of dedicated contributors. Moreover this revolution is rapidly changing our culture, introducing a consumer democracy that has never existed before.Jeff Howe has now followed up his initial, ground-breaking article with months of research, and the result is a book that will define the next stage of the Internet revolution.

Reviews

An informed and enthusiastic guide to the new collaborative creativity * The Times *
It is carefully researched and crisply written, and the phenomenon it describes is here to stay * Management Today *
Howe is certainly on to something * Financial Times *
Jeff Howe has captured a complex and vital change in the business landscape: in the next few years, your customers could become your collaborators, or your competitors. His ability to weave story and strategy together makes Crowdsourcing a readable and indispensable guide to this new world -- Clay Shirky, author of Here Comes Everybody
Beyond the widsom of crowds is the work of crowds, a powerful and transformative source of creativity and an economic engine that defies traditional rules. Jeff Howe's guide to crowdsourcing - to use his perfect coinage - is insightful, fun, and indispensable to those who want to understand, or participate in, this amazing phenemonon -- Steven Levy, author of Hackers'and The Perfect Thing

Author Bio

Jeff Howe is a contributing editor at Wired magazine, where he covers the entertainment industry among other subjects. Before coming to Wired he was a senior editor at Inside.com and a writer at the Village Voice. In his fifteen years as a journalist he has travelled around the world working on stories ranging from the impending water crisis in Central Asia to the implications of gene patenting. He has written for US News & World Report, The Washington Post, Mother Jones and numerous other publications. He lives in Brooklyn with his wife and daughter.