Corporate Entrepreneurship and Innovation

(Paperback, 5th edition)

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Description

It is no longer sufficient for businesses to grow by cutting costs and acquiring competitors. To achieve true success, organisations must bring innovative ideas to market, and avoid an ageing product or service portfolio. Written by highly-regarded expert Paul Burns, the fifth edition of Corporate Entrepreneurship and Innovation explains precisely how businesses can manage creativity, overcome barriers to launching new ideas and foster a successful entrepreneurial culture. Structured around the four pillars of his original entrepreneurial architecture framework organizational culture, structures and controls, leadership and management and strategies and tactics the text guides students seamlessly through the ways in which each business function must adapt to achieve success in the risky field of corporate entrepreneurship. With over 75 detailed case studies from across the globe, each accompanied by follow-up discussion questions, this text is the perfect companion for students determined to get to grips with the practicalities of successful corporate entrepreneurship. In addition, the texts rich pedagogical framework, including bulleted chapter summaries, group discussion topics and end-of-chapter activities consolidates readers theoretical understanding and encourages critical thinking. With new coverage on contemporary business concerns including the long-term business effects of the COVID-19 pandemic, climate change and innovation in technology, and with brand new case studies related to digitalization and corporate social responsibility, this text is the go-to textbook for all students studying corporate entrepreneurship, intrapreneurship or corporate venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.

Author Bio

Paul Burns was previously Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK.