Cult Status: Building a Business that People Adore

(Paperback)

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Description

Enough has been written about huge cult brands founded last century Nike, Apple, Red Bull. What will the cult companies of tomorrow look like Who is amassing the kind of passionate community that makes a brand a massive, long-term, sustainable success Tim Duggan, co-founder of one of Australias most innovative and awarded new media companies, has studied hundreds of successful entrepreneurs and change makers over the last decade to uncover what they all have in common. Learn from the founders of modern brands like Blake Mycoskie (TOMS), Zoe Foster Blake (Go-To), Tim Brown (Allbirds), Daniel Flynn (Thankyou), Lucy Moss (SIX), Oscar McMahon (Young Henrys) and more. In this book youll discover: The 7 Steps to building a business with cult statusThe one thing you should do before starting something newWhy every business of the future needs to balance profit and purpose togetherHow to have just as much impact working inside a company as you can from outsideThe leadership trait every new leader needsHow to create a passionate community around you and your work14 practical exercise you can do today to set up for success tomorrow. Armed with this book, anyone from anywhere can help create the next business with serious cult status. "We're at a point in history where we can create what we want the future to look like. This book is a road map to that future." - Naomi Simson, Shark Tank & Founder of RedBalloon "Tim has extraordinary insight into the evolving relationship between companies and the communities that they serve." - Osher Gunsberg, television & radio host & author "Cult Status is like the love child of your savviest BFF and a business sage. This will be the manual for a generation of millennial entrepreneurs." - Lorraine Murphy, author and entrepreneur "This book challenges you to question what impact you want to have, and provides a guide to help you rally people around you to achieve outcomes you are passionate about." - Alex Greenwich, Member for Sydney

Reviews

"We're at a point in history where we can create what we want the future to look like. This book is a road map to that future." Naomi Simson, Shark Tank & Founder of RedBalloon

"Tim has extraordinary insight into the evolving relationship between companies and the communities that they serve." Osher Gunsberg, television & radio host & author

"Cult Status is like the love child of your savviest BFF and a business sage. This will be the manual for a generation of millennial entrepreneurs." Lorraine Murphy, author and entrepreneur

"This book challenges you to question what impact you want to have, and provides a guide to help you rally people around you to achieve outcomes you are passionate about." Alex Greenwich, Member for Sydney

Author Bio

Tim Duggan is a new media entrepreneur who has co-founded several digital media ventures, most notably Junkee Media Australias leading Millennials digital publisher. In 2018, industry organisation Mumbrella named Junkee Media Large Publishing Company of The Year. Junkees content agency, Junkee Studio, helps leading global brands like American Express and Qantas tell and share their stories. Tim began his career as a music journalist for Rolling Stone. He sits on the boards of Hello Sunday Morning, a tech start-up working to change peoples relationship with alcohol, and the Griffin Theatre Company, Australia's new writing theatre. Tim lives with his partner, Ben, and dog, Winnie, in Sydney.