Entrepreneurial Living: 7 Steps to Entrepreneurial Happiness

(Paperback)

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Entrepreneurial Living is a hands-on guide to becoming an entrepreneur. Suitable for all readers, it is fun to read with beautiful illustrations.

When was the last time you heard about Mark Zuckerberg, Elon Musk or Richard Branson If you are like most people, you are told about the heroes of entrepreneurship every day. While this focus on the superstars makes entrepreneurship seem glamorous, it can also seem intimidating and an unrealistic career choice. This is entirely unnecessary - research clearly shows that anyone can learn to successfully launch and run a business. Entrepreneurial Living is a hands-on guide that demystifies entrepreneurship as something that can be measured and understood. Using the analogy of a board game and illustrative examples, the book teaches you the fundamentals of entrepreneurial life.

Reviews

Entrepreneurial Living starts with your existing skill set and shows how to use it to build something great. To convert an idea into an opportunity is the core of entrepreneurship this book gets it right! Read it and live it!
Gerard George, Dean, Singapore Management University

With Entrepreneurial Living, you hold a book in your hands that takes a practical, down-to-earth approach to entrepreneurship, helping you to assess who you are and where you want to go with your venture!
Marc Gruber, Vice President Innovation, cole Polytechnique Fdrale de Lausanne, Switzerland

Professor Grichnik indicates how entrepreneurship is something that can be learned and therefore accessible to the many (not just the few).
Dean Shepherd, Ray and Milann Siegfried Professor of Entrepreneurship Management & Organization, University of Notre Dame, USA

Anyone that has thought about becoming an entrepreneur at some point should definitively read this book before abandoning the dream!
Joakim Wincent, Professor, Entrepreneurship and Management, Hanken School of Economics, Finland

If you want to break out of 9-5 and do your own thing, Entrepreneurial Living is your book towards entrepreneurial happiness.
Vangelis Souitaris, Professor of Entrepreneurship, Cass Business School, City University of London, UK

Author Bio

Dietmar Grichnik is professor of entrepreneurship, dean of the School of Management and director of the Institute for Technology Management at the University of St. Gallen, Switzerland. Founder and director of the Centre for Entrepreneurship and the Global Centre for Entrepreneurship and Innovation, he was chosen as one of the top 100 leading entrepreneurship professors worldwide by high-tech entrepreneurs in 2015. Grichnik is the author of several books and over 200 research articles on entrepreneurship and management.