Hidden Profit: Take Control of Your Finances, Stop Leaving Money on the Table, and Create Abundance in Your Business

(Hardback)

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Are you working tirelessly to grow your business, only to feel like your profits just dont match the effort youre putting in From profit strategist and CPA Jamie Trull comes a powerful method for finding the money already hiding in your business, so you can enjoy financial freedom once and for all.

Many business owners believe that if their company isnt making enough money, they need to double down on sales and hustle even harder. And while that may be true for a handful of businesses, profit strategist, CPA, and financial literacy expert Jamie Trull knows that the key to financial success isnt putting in more hoursits mastering your finances.

In this practical, accessible guide to business finance, Trull helps you calm the chaos of bookkeeping, taxes, and credit card bills, and create an easy-to-implement financial strategyso you can not only stay in business, but thrive in business. She outlines the seven profit levers in every companypricing, product mix, average transaction value, and moreand shows you how to pull each lever to become more profitable. The secret to these levers Understanding your numbers. Trull shows you how to distill complex financial data into simple, actionable insights that make it easier to make informed decisions for your business quickly and confidently. Lastly, Trull shows you how to make a plan for your newly uncovered profit, so you can fearlessly scale your business and set yourself up for financial freedom.

Too many business owners work themselves into the ground for too little return. By understanding your numbers and maximizing the profit levers, you can finally break free from the hustle, make more money, and enjoy more freedom than you ever imagined.

Reviews

"Jamie is uniquely suited to guide small business owners through the foreign world of business finances. She meets people where they are, explains complicated concepts, and distills actionable advice. This book will be a game changer for both new and seasoned business owners." -- Amy Porterfield,New York Timesbestselling author ofTwo Weeks Noticeand host of The Online Marketing Made Easy podcast
"Jamie's approach to business financial management is novel and refreshing. She speaks to small business owners in their language and deeply understands the pain points they face." -- Amy Selich, VP Marketing at ADP

Author Bio

Jamie Trull is a CPA, financial literacy coach, and profit strategist dedicated to helping business owners get informed, organized, and profitable in their finances. After spending over a decade in finance at organizations like Ernst & Young and Coca-Cola, Jamie founded Balance CFO in 2017. Since its launch, Balance CFO has helped over 10,000 entrepreneurs take control of their financial future and become their own CFOs. Jamie is also the founder of Power in Numbers, a vibrant community where small business owners gain the knowledge, resources, and support they need to achieve financial clarity and lasting success.