If You Really Want to Change the World: A Guide to Creating, Building, and Sustaining Breakthrough Ventures

(Hardback)

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Description

Silicon Valley's popular approach to creating new ventures is rooted in trial and errortest markets with new concepts and a minimum amount of capital, and hope for valuable businesses to emerge. But this fail-fast, hit-or-miss, step-and-pivot, or tech-first philosophy can leave a trail of destruction and loss in its wake. It can be like a random walk in the forestwithout a compass. This book is about helping the great entrepreneurs find true north.
Henry Kressel and Norman Winarskytechnologists, inventors, and investors with stellar track recordshave an approach for those who wish to create a market-leading company that will make an impact on the world: a disciplined and staged approach they've used to launch, invest in, and develop dozens of successful companiesand to create whole new markets.
The method they describe takes the entrepreneur by the hand, step-by-step, through the critical stages of development of a great venture, from concept to acquisition or public offering, to being a mature company seeking to maintain its culture of innovation. It is a guide by innovators and for innovators, with approaches that are timeless.
If You Really Want to Change the Worldis your guide to creating massively successful ventures. Drawing on the authors' experiences as well as those of their partners from around the world, Kressel and Winarsky share the stories of their triumphs and misses as of a way of demonstrating their method and inspiring their readers. They guide entrepreneurs and innovators in companies of all scalestart-ups, research institutions, government agencies, and corporationson how to execute with the aim of creating companies that can change the world.

Reviews

2016 Axiom Business Book Bronze Award in ENTREPRENEURSHIP "This book is a breath of fresh air... If You Really Want to Change the World is a practical guide to creating and expanding a business. If you are embarking on a venture, pack this book." -- Financial Times "Kressel and Winarsky give the reader a wealth of examples to illustrate what works and what doesn't... a standard reference work for business-school courses on entrepreneurship for some years to come." -- Asia Times "...insight and concrete steps the hopeful can take to advance their dreams of building something meaningful and long-lasting. -- VentureBeat Advance Praise for If You Really Want to Change the World: Kathleen M. Eisenhardt, Stanford W. Ascherman MD Professor, School of Engineering, Stanford University-- "Kressel and Winarsky have created the definitive road map that injects sanity, creativity, and boldness into the venturing process. This is the book for serious entrepreneurs, innovators, and investors who want to use their time and resources most effectively to create truly breakthrough companies." Vinod Khosla, founder, Khosla Ventures-- "An essential guide to all the stages of a company's growth." Michael Moritz, Chairman, Sequoia Capital-- "Ever wonder where Siri was born Or from where Nuance, Fair Isaac, and Intuitive Surgical derive their pedigrees It is SRI, one of Silicon Valley's best-kept secrets. If You Really Want to Change the World introduces the purposeful and careful method that SRI and others have used to spawn these and similar companies, and helped turn them into forces that now touch millions of people." Alfred Chuang, founder and CEO, Magnet Systems; cofounder and former CEO, BEA Systems-- "If You Really Want to Change the World is mandatory reading for any entrepreneur who wants to start a company or any investor who wants to invest in one. It will change the way you think about entrepreneurship and what you must endure to become successful."

Author Bio

Henry Kressel served as a senior partner and managing director at Warburg Pincus, a leading global private equity firm, for more than thirty years. During his tenure, he successfully led and managed investments, both domestic and international, in diverse fields of technology and services. Collectively, these investments generated many billions of dollars in enterprise value. Norman Winarsky was President of SRI Ventures at SRI International, a world-renowned research institute. He cofounded and led SRI's venture strategy and process, which has resulted in more than sixty ventures worth over $20 billion, including companies such as Nuance, Intuitive Surgical, and Siri. For more information visit ifyoureallywanttochangetheworld.com