Passion Purpose Profit: Sidestep the #hustle and build a business you love

(Paperback)

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Its one thing to have a business idea, or even to start a creative business. Its quite another to scale it sustainably without increasing your financial and emotional stress. For most small business owners, what starts as something energising quickly turns into something overwhelming and energy depleting. You spend so much time in your business, its hard to find any time to work on your business.

In this practical guide, experienced business coach and creative consultantFiona Killackeyshows you how to scale the business without scaling the stress. From validating your business idea (whatever stage in its development), mapping out your money and specifying your business goals, through to hiring staff and defining your marketing plan, Passion Purpose Profitgives you aclear understanding of where youre going and exactly how youll get there.Complete with step-by-step tips and templates, as well as case studies ofsuccessful creative business owners, Passion Purpose Profit will have you empowered and excited about business again.

Author Bio

Fiona Killackey is the founder of My Daily Business Coach, which offers online education, business coaching, creative ideation and consulting. Fiona's work is all about helping business owners (and their teams) structure their offerings, culture, systems and marketing in a way that reduces stress while increasing profit, purpose and passion. Her clients include Audible, Australia Post, Etsy and The Design Files. Prior to starting her business, Fiona was Head of Marketing at MIMCO (Country Road Group), and before that worked as Audience Engagement Manager at Portable Studios, where she consulted to brands such as Porsche. Between 2009 and 2013 she lived in London, leading Open Universitys MBA program and working at Amazon UK, where she headed up the entire Kitchen & Home category (8 million products). Fiona is a regular speaker on the subjects of small business, brand, marketing and business structure.