The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

(Paperback)

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Description

The classic bestselling guide to making your new product, service or idea a success Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing. Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

Reviews

The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights -- Arianna Huffington, president and editor in chief, Huffington Post
A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company -- Michael Moritz, Sequoia Capital
This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it -- Clayton Christensen, author of 'The Innovator's Dilemma'
Anyone trying to change the world should read The Art of the Start -- Wendy Kopp, founder of Teach for America
This is a must-read book for every entrepreneur -- Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank
Thank heavens that Guy Kawasaki has seen fit to rejig his entrepreneurs' bible. A sound guide for running a business from start to middle. * The Times *

Author Bio

Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.