Good Guys and Bad Guys: Behind the Scenes with the Saints and Scoundrels of American Business (and Everything in Between)

(Paperback)

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What's it like to be a top tobacco executive when your kid asks you about smoking How did a young liberal arts graduate become the hottest tech-stock analyst of the 90s, and why did he self-destruct How did one family's dysfunction change the media landscape For more than 25 years Nocera has shed new light on the giants of the business world - Warren Buffett, T. Boone Pickens, Bob Nardelli - as well as on the less famous but equally fascinating. Good Guys and Bad Guys compiles the greatest columns and profiles by the bestselling New York Times business journalist.

Reviews

a Nocera demystifies the world of business with original thinking, brainy reporting, and the ability to see around corners. . . . Nocera knows that persuasion isnat about haranguing, that itas better to lead the reader toward your conclusion and depart gracefully rather than hammer him over the head with it.a
aJack Shafer, "Slate"

Author Bio

Joe Nocera is business columnist for the New York Times. He has won three Gerald Loeb awards for excellence in business journalism and was a finalist for a Pulitzer Prize in 2006. He lives in New York.