Heads Up: How to Anticipate Business Surprises and Seize Opportunities First
By (Author) Kenneth G. McGee
Harvard Business Review Press
Harvard Business Review Press
1st March 2004
United States
Professional and Scholarly
Non Fiction
658.4038
Hardback
256
Managers have a wealth of information at their fingertips today - yet managers and their companies consistently make bad decisions about everything from new product launches to earnings projections. While most executives blame the uncertainty of a volatile business environment for disasters big and small - Kenneth W. McGee argues that even the worst business surprises rarely happen without warning. In fact, his research revealed that just a few vital pieces of information can make all the difference in whether an event spells disaster, or opportunity - if a manager knows which ones to focus on. Based on exclusive research into recent business catastrophes - and drawing parallels to a range of nonbusiness disasters from 9/11 to the Challenger disaster - Heads Up outlines a four-step approach managers can use to identify which pieces of information merit real-time delivery, and as importantly, which do not. McGee then provides a practical methodology - real time opportunity detection - for monitoring, analyzing, and responding to that critical information in time to ward off negative surprises and jump on potential opportunities ahead of competitors. Driving uncertainty out of the decision-making process, Heads Up will help managers make truly informed, real-time decisions that improve productivity, performance, and profitability.
Kenneth W. McGee is a group vice president and Research Fellow in Gartner Research, where he serves as the director of research in the business management and e-business sector.