Infinite Vision: How Aravind Became the World's Greatest Business Case for Compassion

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The extraordinary true story of the largest blindness-prevention organisation in the world.
In 1976, 58-year-old Dr Govindappa Venkataswamy (or Dr V as he is better known) founded Aravind - an eye clinic run out of a rented home, with no money, business plan or safety net. All that the hospital had were eleven beds, a visionary doctor and a seemingly impossible mission: to eliminate curable blindness. today, Aravind Eye Care System is the largest and most productive blindness-prevention organisation in the world. It has performed over 4 million surgeries and treated over 32 million patients. In India, which has more than 12 million visually handicapped persons, and where the majority live at bare subsistence level, Aravind has made eye-restoring surgery affordable and accessible by treating a third of its patients free of cost. And it has become the global benchmark in eye care, offering a comprehensive range of services, with a marketing strategy that targets those least able to pay. So much so that a case study on Aravind is mandatory reading for every MBA student at the Harvard Business School. INFINItE VISION tells this extraordinary story. the authors go beyond the facts and figures to delve deep into the ethos that drives the organization and the man who founded it.

Author Bio

Suchitra Shenoy has worked on innovative market-based approaches to poverty, and was the founding member of the Inclusive Markets team at the Monitor Group. She is on the advisory board of Youth 4 Jobs Foundation, which works with companies to give impoverished young people the skills they need for meaningful employment. Suchitra is deeply interested in issues of healthcare, education and financial services for the poor. She holds degrees from Brandeis University and the London School of Economics.