50 Management Ideas You Really Need to Know
(Paperback)
Available Formats
Publishing Details
50 Management Ideas You Really Need to Know
By (Author) Edward Russell-Walling
Quercus Publishing
Quercus Publishing
1st October 2012
2nd August 2012
United Kingdom
Classifications
General
Non Fiction
658
Physical Properties
Paperback
240
Width 134mm, Height 214mm, Spine 20mm
260g
Description
In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.
Author Bio
Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times. He lives in London.
