Beyond the Hype: Rediscovering the Essence of Management
By (Author) James D. Berkley
Harvard Business Review Press
Harvard Business Review Press
1st February 1994
New edition
United States
Tertiary Education
Non Fiction
658
Paperback
304
This text takes a look at how business buzzwords detract from the real job of management. It argues that most trendy concepts are not new and explains why they always offer more than they can deliver.