Casebook on General Management in Asia Pacific

(Hardback)

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Description

This text consists of cases of European businesses in Asia Pacific, Asian businesses in Asia Pacific and Asian businesses in global competition. It covers a wide range of topics including, human resources, corporate culture, strategic planning, cross cultural marketing, marketing strategy, manufacturing, alliances and partnership, utilizing information technologies, entry into new markets and many more. It will be relevant to many courses in the areas of general management, international management and strategy.

Reviews

'Very good selection of case studies...for a course in International Business.' - Dr Tom McGovern, University of Newcastle 'This is a unique collection of case studies on the realities of management in Asia Pacific. A very useful book for teaching postgraduate students, and for MBA group discussion.' - Dr M. Branine, University of Stirling 'Well written and illustrated. A good reference book and good value for money.' - Dr Gin Chong, Southampton Business School

Author Bio

DOMINIQUE TURPIN is Professor at IMD, International Institute for Management Development, Lausanne, Switzerland. XIAOBAI SHEN is a Researcher, formerly at IMD, International Institute for Management Development, Lausanne, Switzerland.