Do Lunch or be Lunch: The Power of Predictability in Creating Your Future

(Hardback)

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Here is a refreshing antidote to the change manifestos and reinvention tracts that currently crowd the business bookshelves. "Do Lunch or Be Lunch" is a provocative argument for predictability as the most powerful of management tools. People join organizations to bring about a desired future. But to succeed, they must be able to predict the behavior of those around them. By the same token, they must make themselves predictable. It's mutual predictability that makes for successful organizations and helps people (and organizations) eat - not get eaten! In a fresh and engaging style, Stevenson sounds the alarm on behalf of predictability. He shows how the deep need to predict and shape the future drives most of human behavior. Now, he argues, predictability is imperiled. This is true especially in business organizations, which undermine predictability when they arbitrarily dismiss employees or use self-interest as the basis for all decision-making. In fact, the organization that embraces predictability enhances its own effectiveness; by contrast, the company that thrives on unpredictability is not only inhumane, but also incompetent. Explaining that predictability and change are not mutually exclusive, Stevenson analyzes popular change programs like reengineering, continuous improvement, and restructuring as he makes a powerful case for understanding and preparing for the consequences of change before setting it in motion. The book presents tools to hone predictive powers, make decisions, and measure risk, as well as to understand conflict and improve human interactions. It is as much a useful lens for individuals as they interpret their own lives as for corporations as they predict and improve on their own futures. Passionate, down-to-earth, and highly readable, "Do Lunch or Be Lunch" will entertain you, make you think, and prompt you to action - to become a leader in helping people cope with change and in ensuring a successful (and profitable) future.

Author Bio

Jeffrey L. Cruikshank is a cofounder of Kohn-Cruikshank, Inc., a Boston-based communications consulting firm. He has written or cowritten a number of business-related books, including the bestselling Do Lunch or Be Lunch, and was a coauthor with David Sicilia of The Little Engine That Could.