Harvard Business Review on Thriving in Emerging Markets
By (Author) Harvard Business Review
Harvard Business Review Press
Harvard Business Review Press
1st June 2011
United States
General
Non Fiction
658.049091724
Paperback
272
Width 139mm, Height 209mm
269g
Beat local companies at their game. If you need the best practices and ideas for gaining market share in developing economies this book is for you. This collection of HBR articles will help you manage risk in unstable environments, ward off political threats to your business, customize your business model for emerging markets, tailor your strategy to capitalize on countries' strengths, compete in China's new high-tech market, win the war for talent in developing economies, and serve the bottom of the pyramid profitably.
If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.