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HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article Why the Lean Startup Changes Everything by Steve Blank)

(Paperback)


Publishing Details

Full Title:

HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article Why the Lean Startup Changes Everything by Steve Blank)

Contributors:

By (Author) Harvard Business Review
By (author) Steve Blank
By (author) Marc Andreessen
By (author) William A. Sahlman
By (author) Reid Hoffman

ISBN:

9781633694385

Publisher:

Harvard Business Review Press

Imprint:

Harvard Business Review Press

Publication Date:

1st April 2018

Country:

United States

Classifications

Readership:

Professional and Scholarly

Fiction/Non-fiction:

Non Fiction

Other Subjects:

Business strategy
Small businesses and self-employment
Ownership and organization of enterprises
Entrepreneurship / Start-ups

Dewey:

658.11

Physical Properties

Physical Format:

Paperback

Number of Pages:

160

Dimensions:

Width 139mm, Height 209mm

Description

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs.

If you read nothing else on entrepreneurship, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.

Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, Steve Blank, and Reid Hoffman provide the insights and advice you need to:

  • Build a business from the ground up
  • Adopt lean startup practices like business model experimentation
  • Be realistic about how prescient your business plan can truly be
  • Focus on the most important part of your business: the people
  • Connect powerfully with your audience of investors and customers
  • Understand where companies with the most impact are launching now.

Author Bio

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

Author social media/website info: hbr.org; @HarvardBiz; linkedin.com/company/harvard-business-review; facebook.com/harvardbusinessreview; youtube.com/user/harvardbusinessreview

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