Into the Value Zone: Gaining and Sustaining Competitive Advantage

(Paperback)

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Into the Value Zone provides business leaders with an uncomplicated approach to evaluate their own company and the competition. Professor Ron Wood explains strategies that will help managers to create and execute initiatives that achieve sustainable results with enduring value for their clients and to manage their company's assets with efficiency. Professor Wood outlines a concise business model for managers that highlights market trends, uncovers the impact of new technologies, and enables them to see their company's placement against the competition in The Big Picture.

Reviews

In this world of quarterly earnings and myopic short-term thinking, we can easily forget that certain firms have outlived their competitors, sometimes for decades upon decades. Ron Wood, a sharp and seasoned executive, uses his experience, acumen, and academic knowledge to make a compelling case for what distinguishes the companies that will be with us in time to come, from those that won't. -- Professor Eric Abrahamson, Columbia Business School
The book is kindred to those who wish to lead an emerging, high performance organization... I intend to use Dr. Wood's book as a bellwether for how I pursue management excellence going forward. -- Ron Williams, CEO, RCI Corporation
The Value Zone is where all of us would like our companies to operate. Dr. Wood has done an excellent job at defining the Value Zone, and outlining the actions taken by key companies to get and stay in the Value Zone. -- Jim Parish, President, RWD Technologies
...a new and creative way to assess corporate performance. The Value Zone is sure to revolutionize the way people examine strategic competitive advantage in the future. -- Marist College School of Management
The Value Zone concept espoused by Dr. Ron Wood and the stories he shares about the companies earning Hall of Fame status make for an interesting read. The value of strong leadership for these innovative, efficient, and highly competitive companies that are engulfed in an enduring culture of the benefits of capitalism is evident as your peruse this study. -- John W. Elliott, Vice President and Trust Officer, 1st Source Bank

Author Bio

Ron Wood is a Professor in the School of Management at Marist College, New York. Professor Wood has worked or consulted for firms, such as IBM, RWD Technologies, GE, and Johnson and Johnson. He has over thirty years of experience in strategic management, research and analysis, and management training.