Making Customers Matter

(Paperback)

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Description

Learn how the most accomplished leaders from around the globe have tackled their toughest challenges with Lessons Learned.
Concise and engaging, each volume in this book series offers fourteen insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they've faced. The Lessons Learned series also offers all of the lessons in their original video format, free bonus videos, and other exclusive features online.
A crucial resource for today's busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world's most talented leaders.
FEATURING INTERVIEWS WITH:
William Johnson, H.J. Heinz Company
Paul Skinner, Shell Oil Products Company
William Lamar, Jr., McDonald's USA
Jeb Dasteel, Oracle
And other top business leaders

Author Bio

Fifty Lessons is a media company; the content it creates is currently available as a series of filmed interviews online, on DVD, in books and on the in-flight TV channels of selected airlines. The growing Fifty Lessons digital library already holds more than 500 individual lessons from over 100 high profile international business leaders. Experienced and respected leaders from industry, the public sector and academia are invited to contribute their most important lessons. The lessons are then fully indexed enabling Fifty Lessons to match its content directly to the strategic business learning objectives of its clients which include corporations, public sector organisations and educators.