Tune In: How to make smarter decisions in a noisy world

(Paperback)

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Despite popular opinion, the most underestimated risk isn't economic, political or even climate risk - it's human decision risk, and the failure to hear who or what really matters. The result A catalogue of error that not only destroys lives and polarises communities but damages reputation and squanders opportunity. Now that can change. Because what's predictable is preventable. In this modern masterclass, award-winning Nuala Walsh champions a better understanding of behaviour as an insurance policy against misjudgement. Tune In stands apart in its treatment of 'deaf spots', the judgement killers that stop us hearing what matters, when it matters. Armed with a new PERIMETERS framework and dozens of strategies that favour human intelligence over artificial intelligence, you'll discover the 10 traps that bind our reasoning, memorably illustrated by a cast of business titans, sporting icons, criminals, presidents, astronauts and more. By tuning in to the right voices... You'll hear what others don't, gaining instant advantage; You'll make sense of past mistakes and prevent future ones; You'll stand out not lose out becoming an influential Decision Ninja; You'll help to build a better world. It's time to Tune In.

Author Bio

Nuala Walsh is an award-winning non-executive director, behavioral scientist, TEDx speaker and author. Named among the 100 Most Influential Women in Finance, she spent three decades in investment management at Blackrock, Merrill Lynch and Standard Life Aberdeen as Chief Marketing Officer. Today, as CEO at MindEquity and a Founding Director of the Global Association of Behavioral Scientists, she advises on behavior change, culture and reputation. Holding multiple appointments industrywide, she is Non-executive director at British & Irish Lions, President of Harvard Club of Ireland, Chair of the Innocence Project London, Council Member at The Football Association, Advisor at World Athletics and former Vice-chair at UN Women UK. Published in Forbes, Inc, Psychology Today and the Harvard Business Review, her insights feature in the Financial Times, Fox Business and BBC. She holds first-class master's degrees in Behavioral Science and Business Studies alongside a degree in philosophy, and is a visiting lecturer at INSEAD and the London School of Economics.