Disrupting the Game: From the Bronx to the Top of Nintendo

(Hardback)

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WALL STREET JOURNAL BESTSELLER

LESSONS FROM A BOSS-LEVEL DISRUPTOR AND GAMING LEGEND

Reggie Fils-Aim, retired President and Chief Operating Officer of Nintendo of America Inc., shares leadership lessons and inspiring stories from his unlikely rise to the top.

Although hes best known as Nintendo's iconic President of the Americas-immortalized for opening Nintendos 2004 E3 presentation with, My name is Reggie, I'm about kicking ass, I'm about taking names, and we're about making games-Reggie Fils-Aims story is the ultimate gameplan for anyone looking to beat the odds and achieve success.

Learn from Reggie how to leverage disruptive thinking to pinpoint the life choices that will make you truly happy, conquer negative perceptions from those who underestimate or outright dismiss you, and master the grit, perseverance, and resilience it takes to dominate in the business world and to reach your professional dreams.

As close to sitting one-on-one with the gaming legend as it gets, you will learn:

• About the challenges Reggie faced throughout his life and career-from his humble childhood as the son of Haitian immigrants, to becoming one of the most powerful names in the history of the gaming industry.
• What it takes to reach the top of your own industry, including being brave enough to stand up for your ideas, while also being open to alternative paths to success.
• How to create vibrant and believable visions for your team and company.
• How to maintain relentless curiosity and know when to ask questions to shatter the status quo.

Reviews

'This is a beautifully told story of how a fearless young marketing executive with no gaming experience stepped into a stagnant industry and helped to build Nintendo and the entire video game industry into a cultural juggernaut.' * John Sykes, President, IHeartMedia *
'Powerful, universal insight into leadership and life from one of the video game industry's most important champions. Reggie's book delivers real lessons to anyone looking to grow a business, or a career.' * Geoff Keighley, REGGIE, WHAT IS HIS TITLE *
'There is a saying in advertising that clients get the work they deserve. In over a decade working with Reggie, the work he got, and deserved, was groundbreaking, disruptive, and literally 'changed the game.' Reggie's leadership inspired our team, and me personally, to reach for new heights. Get ready to get your game on!' * Andrew Swinand, CEO Publicis Creative *
'Disrupting the Game is a powerful memoir that teaches you about leadership. The reader is taken on a journey about personal, team, and organizational disruption and is provided with a perspective for why it is important, how it can be done, and the so what. Through vicarious and experiential learning, you will be inspired to challenge the status quo and embrace continuous innovation as an essential leadership practice.' * Lynn Perry Wooten, President Simmons University *
'...a fascinating peek behind the curtain of Fils-Aimand eacute;'s career.' * INVERSE magazine *
'...any Nintendo and Reggie fan should read this book.' * Video Game Book Club *
'Crisply written and devoid of bombast, these business lessons are worth checking out for leaders of all stripes.' * Publishers Weekly *
'Powerful, universal insight into leadership and life from one of the video game industry's most important champions. Reggie's book delivers real lessons to anyone looking to grow a business, or a career.' * Geoff Keighley, Creator and CEO, The Game Awards *
'This is the inside story of how the son of Haitian immigrants beat the odds, rose to the top of the gaming industry, and breathed new life into Nintendo. Reggie Fils-Aimand eacute; offers inspiration and insight for aspiring leaders, innovators, and anyone who's ever been doubted.' * Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife *
'... a fascinating look inside a personality that shaped the last few decades of games development and games business.' * PC Gamers Holiday Gift Guide *
'...a must-read for any Nintendo fans... one part autobiography... one part business book... and one part self-help book as Fils-Aimand eacute;'s advice easily translates to life too.' * Game Rants Holiday Gift Guide *
'For the gamer and businessperson in your life...' * Forbes Best Gifts for Gamers *

Author Bio

Reggie Fils- Aime is an award-winning innovator and disrupter who has helped bring the Nintendo DS, the Wii, the Nintendo 3DS, Wii U and the Nintendo Switch to the global marketplace. He joined Nintendo of America Inc. in December 2003 as Executive Vice President of Sales & Marketing. In May 2006, he was promoted to President and Chief Operating Officer. He was inducted into the International Videogame Hall of Fame in October 2019 and received the annual Legend Award from the New York Video Game Critics Circle in January 2020.