How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers

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The New York Times Bestseller
#1 Wall Street Journal Bestseller

The essential leadership playbook. Learn the principles and guiding philosophies of Bill Gates, Jeff Bezos, Ruth Bader Ginsburg, Warren Buffett, Oprah Winfrey, and many others through illuminating conversations about their remarkable lives and careers.

For the past five years, David M. Rubensteinauthor of The American Story, visionary cofounder of The Carlyle Group, and host of The David Rubenstein Showhas spoken with the worlds highest performing leaders about who they are and how they became successful. How to Lead distills these revealing conversations into an indispensable leadership guidebook.

Gain advice and wisdom from CEOs, presidents, founders, and master performers from the worlds of finance (Warren Buffett, Jamie Dimon, Christine Lagarde, Ken Griffin), tech (Jeff Bezos, Bill Gates, Eric Schmidt, Tim Cook), entertainment (Oprah Winfrey, Lorne Michaels, Renee Fleming, Yo-Yo Ma), sports (Jack Nicklaus, Adam Silver, Coach K, Phil Knight), government (President Bill Clinton, President George W. Bush, Ruth Bader Ginsburg, Nancy Pelosi), and many others.

-Jeff Bezos harnesses the power of wandering, discovering that his best decisions have been made with heart and intuition, rather than analysis.
-Richard Branson never goes into a venture looking to make a profit. He aims to make the best in field.
-Phil Knight views Nike as a marketing company whose product is its most important marketing tool.
-Marillyn Hewson, who grew up in a fatherless home with four siblings in Kansas, quickly learned the importance of self-reliance and the value of a dollar.

How to Lead shares the extraordinary stories of these pioneering agents of change. Discover how each luminary got started and how they handle decision making, failure, innovation, change, and crisis. Learn from their decades of experience as pioneers in their field. No two leaders are the same.

Reviews

A wonderfully entertaining book about leaders from very different professions and walks of life. David Rubensteins dialogues with individuals as different as Jeff Bezos and Yo-Yo Ma skillfully evoke their personal life stories and the qualities that led to their success. Above all, Rubenstein discerns the attributes of leadership they all have in common. How To Leadis an exceptionally instructive and inspirational book.
Robert M. Gates, formerU.S. Secretary of Defense, author of the #1 New York Times BestsellerDuty

"In these fast-moving, often tumultuous times, wise and effective leadership is critical. David RubensteinsHow To Leadprovides a compelling view into how legendary leaders are made.This is required reading for today's leaders looking to up their gameand future leaders looking to enter the arena."
Sheryl Sandberg, COO of Facebook and founder ofLeanIn.OrgandOptionB.Org

Leadership is not a science but an art, and the wonderful David Rubenstein has convened a Louvre-like gathering of masters in the engaging and illuminatingHow to Lead. From statecraft to sports, this is an invaluable book about the things that matter most.
Jon Meacham,New York Timesbestselling author ofThe Soul of America

David Rubenstein deftly distills the key qualities of effective leadership while treating the reader to a feast of his inimitable interviews with many of our nations most accomplished leaders, How to Leadis a gripping compilation of intimate and fascinating conversations peppered with powerful lessons in how to compete and thrive in the most demanding environments.
Susan E. Rice, Former U.S. Ambassador to the United Nations and National Security Advisor

Its time to add David Rubenstein to the roster of master interviewers like Bill Moyers, Lesley Stahl, Anderson Cooper and Jim Lehrer.Rubenstein persuades two dozen prominent Americans to tell the inside stories of how they rose to power and leadership. Fascinating tales at a snappy pace and a fresh reminder that we still have real leaders in our midst.
David Gergen,CNN Senior Analyst; Founding Director, Center For Public Leadership, Harvard Kennedy School

David Rubenstein is an expert on leadership. Reading this invaluable trove of advice from the greatest leaders of our time is like sitting in an armchair and listening to the masters reveal their secrets.
Walter Isaacson, #1New York TimesBestselling author ofLeonardo da VinciandSteve Jobs

"Rubenstein wants readers to see the full spectrum of assets and liabilities in leaders."
Forbes

Rubenstein shares his unparalleled access to many influential leaders, using his stature and experience to provide insights otherwise unavailable to many....An introduction launches into Rubenstein's ruminations on life; his 12 attributes of leadership, from luck and focus to failure and integrity; plus his belief that real success occurs during the second and third "thirds" of life on earth....Readers will want to keep a pen handy: Most of our regrets are acts of omission (Jeff Bezos). Your legacy is every life that youve touched (Oprah). Data is actually sexist (Melinda Gates). If youre willing to make the trade-offs that you need to make, you can have it all (Indra Nooyi). Words for life.
Booklist, starred review

Author Bio

David M. Rubenstein is theNew York Timesbestselling author ofHow to Lead, The American Experiment, and The American Story. He is cofounder and cochairman of The Carlyle Group, one of the worlds largest and most successful private equity firms. Rubenstein is Chairman of the Boards of the John F. Kennedy Center for the Performing Arts, the Council on Foreign Relations, and the National Gallery of Art. He is an original signer of The Giving Pledge and a recipient of the Carnegie Medal of Philanthropy and the MoMAs David Rockefeller Award. The host of Bloomberg Wealth with David Rubenstein on Bloomberg TV and The David Rubenstein Show: Peer-to-Peer Conversations on Bloomberg TV and PBS, he lives in the Washington, DC, area.