Know What You're FOR: A Growth Strategy for Work, An Even Better Strategy for Life

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Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for What do we want to be known for

InKnow What You're FOR, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're FOR will help you - and your organization - thrive.

It's what happens when you create an organization focused on who it is FOR. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn't theory. Jeff Henderson has experienced it.

Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country's largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff's remarkable career,Know What You're FORequips you with a simple strategy and the tools for extraordinary growth. You'll discover how to:

• WorkFORyour current and future customers with a new, effective method
• BeFORyour team and help your people reach full potential
• Create a ripple impact by beingFORyour community
• Live and work your best by caringFORyourself

In a hypercritical, cynical world, one that is often known for what it's against, let's be a group of people known for who and what we're FOR. It's a powerful strategy for business. But more importantly, itis a revolutionary way to live.

Author Bio

Award-winning chef Jeff Henderson made history in Las Vegas when he became the first African-American executive chef at the world-renowned Bellagio Hotel. In fall 2008, his own TV show will debut on the Food Network and his first cookbook, Chef Jeff Cooks, will also be published. Chef Jeff lives in Las Vegas with his wife, Stacy, and their three children.