Mindstuck: Mastering the Art of Changing Minds

(Paperback)

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Mindstuck is a must-read guide to persuading even the most stubborn and strong-willed individuals.
Jonah Berger, PhD, Wharton professor and author of The Catalyst

Were told you can lead a horse to water, but you cant make it drink. But what if you could

Having spent the past two decades helping Fortune 500 brands and leaders embrace the changes theyd rather fight or ignore; Michael McQueen understands what it takes to change even the most stubborn minds.
But persuading others is getting harder and harder. In our ideology-driven and polarized age, certainty has taken the place of curiosity and open-mindedness has given way to obstinance.
Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using nineteenth- and twentieth-century techniques to change twenty-first-century mindsand are wondering why its not working. What we need is an upgrade in our understanding of what it really takes to influence others.
Whether you are a leader trying to help your team keep pace in changing times, a businessperson who needs a potential partner to see your value proposition, or a parent who wants to get your teenager away from their screen, this book will show you how to persuade even the most mindstuck people in your world.
Michael McQueen is a multi-award-winning keynote speaker and bestselling author of nine books. He specializes in helping clients navigate uncertainty and stay one step ahead of change.
www.mindstuck.net

Reviews

Michael McQueen shows readers how to master the art of healthy persuasion. He shares a range of proven techniques that are invaluable and easy to implement.Mindstuckis a must-read if you want to make a greater impact! -- Mel Robbins, New York Times bestselling author and host of The Mel Robbins Podcast
With its deft mix of research, humor, and practical advice,Mindstuckoffers a timelyand much-neededguide for restoring the lost art of civil discourse. If you want to learn how to change minds, Michael McQueen opens the door. -- Daniel H. Pink, #1New York Timesbestselling author ofTo Sell is Human,Drive, andThe Power of Regret
InMindstuck, Michael McQueen dispels many common myths about what it really takes to move others. This book is a must-read guide for anyone looking for practical insights into how to persuade even the most stubborn and strong-willed individuals. -- Jonah Berger, PhD, Wharton professor and bestselling author ofContagious,MagicWords, andThe Catalyst
Mindstuckshows readers how to gain and wield the superpower of persuasion using clear examples and the latest science. You, too, can be a persuasion pro when you read this book. -- Paul J. Zak, PhD, professor of neuroeconomics and author ofImmersion: The Scienceof the Extraordinary and the Source of Happiness
Saturated with science yet practical and funny!Mindstuckgrabbed my attention from the very first page. This book will help you win hearts even when minds are on the defensive. -- Zoe Chance, PhD, senior lecturer, Yale School of Management, and author ofInfluence is Your Superpower
Prepare to have your mind blown as Michael McQueen dives into the inner workings of human cognition. Mindstuck is like a rollercoaster ride for your brain with unexpected twists and turns that will have you laughing out loud and re-evaluating everything you thought you knew about thinking. -- Jay Van Bavel, professor of psychology, New York University
In an age where its harder than ever to inspire change in people who are fixed in their ways or thinking, this book is incredibly timely.Mindstuckis a refreshingly practical look at what it takes to meaningfully persuade others. -- Josh Linkner,New York Timesbestselling author, serial tech entrepreneur, venture capital investor

Author Bio

With clients including KPMG, Pepsi, and Cisco, he has helped some of the worlds most successful brands navigate disruption and maintain momentum. Michael is a regular commentator on TV and radio and his work has featured in publications ranging from the UK Daily Mail to Medium.com and the Huffington Post. In addition, Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Dr. John Maxwell and Apple co-founder Steve Wozniak. Michael has spoken to over 500,000 people across 5 continents since 2004, and is known for his engaging, entertaining and practical conference presentations. Having been recently named Australias Keynote Speaker of the Year, Michael was inducted into the Professional Speakers Hall of Fame. WWW.MICHAELMCQUEEN.NET