The Intention Imperative: 3 Essential Changes That Will Make You a Successful Leader Today

(Hardback)

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Todays leaders often lack clarity and therefore the ability to execute, leaving their organizations mired in the status quo. Renowned leadership expert Mark Sanborn demystifies the essential elements of great leadership and provides a formula for leaders to achieve breakthrough success.

Culture, inspiration, and emotion--these are the three new imperatives of the intentional leader. Theyre the focus of consistent action that a leader must take daily to lead powerfully in the world that is, not the world that was. While every company will approach these three imperatives differently, theyre the backbone of a successful company, and theyre the essential elements of intentional leadership.

The Intention Imperative explains how five very different businesses use clarity of purpose and consistent action to achieve extraordinary success in their given fields. Using their practices as examples, Sanborn shows how theyve harnessed the three imperatives and how its possible to improve your own business by adopting their practices. The larger points of intentional leadership, intentional leaders, and their place in the current world are explained, giving readers the opportunity to spot the parallels in real-world examples. In addition, readers will

• Discover why motivation isntenough today, and why employees need inspiration to deliver great results
• Build a culture that powers the right actions and creates the right results
• Make a shift in thinking, todesign and deliver positive emotions for customers
• Learn how other organizationshave applied intentional leadership principles and achieved breakthroughresults

Author Bio

Mark Sanborn is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Sanborn is an international bestselling author and noted expert on leadership, team building, customer service and change. His clients include Costco, FedEx, Harley-Davidson, ESPN, and other well-known brand-name organizations. He is an accomplished speaker and leader and former president of the National Speakers Association.