Why Should Anyone Be Led by You With a New Preface by the Authors: What It Takes to Be an Authentic Leader

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Too many companies are managed not by leaders, but by mere role players and faceless bureaucrats. What does it take to be arealleaderone who is confident in who she is and what she stands for, and who truly inspires people to achieve extraordinary results
Rob Goffee and Gareth Jones argue that leaders don't become great by aspiring to a list of universal character traits. Rather, effective leaders areauthentic: they deploy individual strengths to engage followers' hearts, minds, and souls. They are skillful at consistently being themselves, even as they alter their behaviors to respond effectively in changing contexts.
In this lively and practical book, Goffee and Jones draw from extensive research to reveal how to hone and deploy one's unique leadership assets while managing the inherent tensions at the heart of successful leadership: showing emotion and withholding it, getting close to followers while keeping distance, and maintaining individuality while 'conforming enough.' Underscoring the social nature of leadership, the book also explores how leaders can remain attuned to the needs and expectations of followers.
Why Should Anyone Be Led By Youwill forever change how we view, develop, and practice the art of leadership, wherever we live and work.

Reviews

"Why Should Anyone Be Led by You by Rob Goffee & Gareth Jones is by far the best book written on leadership." -- Vinay Kalantri, Mobile Wallet, as seen in the Economic Times

"The authors of one of the all-time best books for creative leaders, Why Should Anyone Be Led by You, are also simultaneously re-releasing that volume with a new preface." -- David Slocum, FORBES

"A rewarding read if you want to lead." -- Financial Times

Author Bio

Rob Goffee is Emeritus Professor of Organisational Behaviour at London Business School. Where he teachers in the world-renowned Senior Executive Programme. Gareth Jones is a Fellow of the Centre for Management Development at London Business School and a visiting professor at Spain's IE Business School in Madrid. Goffee and Jones consult to the boards of several global companies and are coauthors of Why Should Anyone Work Here and Clever, both published by Harvard Business Review Press.

Author social media/website info: creativemanagementassociates.com