Financial Forecasting and Planning: A Guide for Accounting, Marketing, and Planning Managers

(Hardback)

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Description

This work offers a concise explanation of the fundamentals of financial forecasting intended for managers in accounting, marketing, sales, and strategic planning. As the authors point out, financial forecasting is more than the annual genertion of sales forecasts and budgets. It is a comprehensive process that looks at every aspect of a company's operations in order to determine the likely aspect on profits of a number of internal and external forces. Each of the steps in this complex process is fully described in this books so that the reader gains an understanding of how to produce effective financial forecasts for his or her own firm. Throughout, numerous tables and figures illustrate points made in the test. Credit Executive In an era of deregulation, tax revisions, cost cutting, and unpredictable markets, sound financial planning is a critical variable in any company's continued profitability. This book offers a clear, concise explanation of the fundamentals of financial forecasting intended for managers in accounting, marketing, sales, and strategic planning. As the authors point out, financial forecasting is more than the annual generation of sales forecasts and budgets--it is a comprehensive process that looks at every aspect of a company's operations in order to determine the likely impact on profits of a number of internal and external forces. Each of the steps in this complex process is fully described here so that the reader gains a complete understanding of how to produce effective financial forecasts for his or her own firm.

Reviews

This book is designed for those learning the basics of forecasting . . . primarily managers . . . creditors, investors, and accounting professionals.' The book is not a primer in forecasting techniques; rather, the authors present descriptions and illustrations of topics germane to forecasting, such as the percent of sales and regression analysis as means to forecast; the construction of pro forma accounting statements; the use of ratio analysis to analyze financial statements; and the tradeoff between debt and equity financing. . . . Recommended only for libraries serving community colleges or the general public.-Choice
This book, geared for managers in accounting, marketing, sales, and strategic planning, provides a concise explanation of the fundamentals of financial forecasting. Chapter discussions include sales forecasts, the forecasting process company-wide, a shortcut forecasting model, and methods of forecasting growth. This is a practical book, elucidating methods to follow for financial forecasting.-Business Information alert
"This book, geared for managers in accounting, marketing, sales, and strategic planning, provides a concise explanation of the fundamentals of financial forecasting. Chapter discussions include sales forecasts, the forecasting process company-wide, a shortcut forecasting model, and methods of forecasting growth. This is a practical book, elucidating methods to follow for financial forecasting."-Business Information alert
"This book is designed for those learning the basics of forecasting . . . primarily managers . . . creditors, investors, and accounting professionals.' The book is not a primer in forecasting techniques; rather, the authors present descriptions and illustrations of topics germane to forecasting, such as the percent of sales and regression analysis as means to forecast; the construction of pro forma accounting statements; the use of ratio analysis to analyze financial statements; and the tradeoff between debt and equity financing. . . . Recommended only for libraries serving community colleges or the general public."-Choice

Author Bio

SHARON HATTEN GARRISON is an Associate Professor of Finance at East Tennessee State University. WALLACE N. DAVIDSON, JR., currently holds the Burton R. Risinger Chair in Finance at Louisiana Tech University. MICHAEL A. GARRISON is president of his own computer consulting firm.