Building a Culture for Sustainability: People, Planet, and Profits in a New Green Economy

(Hardback)

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Description

This practical, easy-to-understand book sets a path to successfully building a culture for sustainability in today's global marketplace, providing "best practice" case studies from industries and sectors including manufacturing, business-to-business, hospitality, consumer products, telecommunications, and professional services. In their own words, leaders, managers, and employees from nine global companies explain how they are turning their visions into reality. Sustainability and human resources expert Jeana Wirtenberg describes how these companies are transforming challenges into opportunities by opening their minds to the megatrends that will define the future. The vast majority of today's CEOs consider sustainability essential to their company's success, yet most do not know how to embed it into their company and its culture. This book guides firms of all types and sizesfrom those organizations just starting their journey to sustainability, to those seeking to accelerate their positive impact on people, reduce their negative environmental impact, and improve their bottom line. Wirtenberg shows readers how extraordinary results are possible by engaging the hearts and minds of employees throughout the organization.

Reviews

Writing from her heart, mind, and soul, Wirtenberg pays tribute to the role the precious earth plays for all people living, working, and creating value together in organizations across the globe. . . . She convincingly shows how all organizational members can co-create sustainable mindsets, cultures, and results by engaging employees, inspiring personal innovation, fueling care and commitment, creating 'leaderful' environments, and cultivating sustainability-inspired habits. * People & Strategy Journal *

Author Bio

Jeana Wirtenberg, PhD, is president and CEO, Transitioning to Green, and cofounder/senior advisor, Institute for Sustainable Enterprise, Fairleigh Dickinson University, Madison, NJ.