Loyalty Rules: How Today's Leaders Build Lasting Relationships

(Hardback)

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Description

Frederick Reichheld builds on the core concepts of his first book, "The Loyalty Effect" in which he established the link between loyalty and bottom-line profits. In "Loyalty Rules!" he uses vivid stories from a range of top companies to illustrate why building loyalty is more important than ever - and how to do it. This book provides hands-on practical advice for the internet era, as well as introducing the loyalty leader index, which enables readers to benchmark their own practices and principles against other companies.

Author Bio

Frederick Reichheld is a director of Bain & Company in Boston. He is the author of The Loyalty Effect (over 125,000 copies sold), as well as several articles in the "Harvard Business Review" and "The Wall Street Journal."