The W. Chan Kim and Rene Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Rene Mauborgne

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The iconic Harvard Business Review articles behind the bestselling book Blue Ocean Strategy

The seminal bookBlue Ocean Strategyhas sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Rene Mauborgne's work on creating new market spaces was originally published in the pages ofHarvard Business Review. This book brings the best of those articles together all in one place.
Piece by piece, these articles explain the process of focusing on noncustomers and creating "blue oceans": uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guidethe tools that have come to make up the Blue Ocean Strategy framework. This collection also features Kim and Mauborgne's latestHarvard Business Reviewarticle, "Red Ocean Traps."
Whether or not you're familiar withBlue Ocean Strategy, this book will give you another perspective onto this widely accepted frameworkand help you implement it in your organization.

Reviews

PRAISE FOR THE AUTHORS BOOK BLUE OCEAN STRATEGY: Blue Ocean Strategy is the most successful book on business master-planning in recent years. The Economist A bestseller across 5 continentsMore than 4 million copies sold worldwideNow in 46 languagesA Wall Street Journal, BusinessWeek, and Fast Company bestsellerThinkers50 Strategy Award for Best Business Book of the decadeInducted into the Fast Company Leadership Hall of FameWinner of the Carl S. Sloane Award for Excellence in Management Consulting

Author Bio

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 4 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. In 2019, Chan Kim and Renee Mauborgne were named the world's most influential business thinkers by Thinkers50. They are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, BLUE OCEAN SHIFT, see blueoceanstrategy.com.