(Paperback)

(Hardback)

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and practical solutions from the world of marketing.

(Paperback)

(Paperback)

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

(Paperback)

Based on Integrity Solutions revolutionary sales coaching program, Listen to Sell reveals the values-driven mindset shifts and accessible skillset strategies that will drive sales success for executives, managers, and reps.

(Paperback)

A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape

(Paperback)

(Paperback)

THE ULTIMATE DIGITAL MARKETING BOOK gives you everything you need to succeed in business. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.

(Paperback)

In a revised and updated edition of his classic retailing guide, a PR and marketing guru explains how businesses of all sizes can take advantage of retail opportunities in any economic environment, with effective strategies for attracting new customers, promotions, special events, and more in the fa

(Paperback)

(Paperback)

Learn how to cultivate a sales community that brings out the best in everyone . . . and ensure sustained success!

(Hardback)

Despite the rapid surge of new product introductions into the grocery product distribution system, relatively little is known about the process and acceptance criteria of trade buyers.

(Hardback)

A solid, result-getting strategy for motivating and leading the sales force, intended for sales executives and their staffs, and emphasizing a "feels right" back-to-basics approach.

(Paperback)

(Paperback)

Explores the application of a variety of financial and merchandising strategies for maximising access to markets.

(Hardback)

This is a `how-to' sourcebook to establishing and managing an export marketing business. Also discussed are details for getting started, analyzing a product's export potential, methods of generating sales leads, the finer points of export sales negotiation, tips on establishing foreign distribution networks, and getting paid.

(Hardback)

This new book fills a gap in the collection of published materials in export marketing. On the basis of the data, exporters can build a market and product profile, set up a market selection matrix, assess their export strengths and weaknesses, and design a market position map, thereby enabling them to develop export strateges.

(Hardback)

Provides guidance for sales and marketing managers involved in market planning, and uses case studies to explain effective forecasting techniques.

(Paperback)

Leading Sales Development provides a detailed framework for sales organizations seeking to build and scale high-performance sales development teams.

(Paperback)

(Hardback)

Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers.

(Hardback)

(Hardback)

Managing the entire environment in which products are conceived, manufactured, transported, stored, marketed, sold, and consumed is the marketing channel orientation to marketing management.

(Hardback)

This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning.