(Paperback)
By: Carole Mahoney
ISBN: 9781774583203
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2024
Publisher: Page Two Books, Inc.
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(Hardback)
By: Michelle Carvill
ISBN: 9781399411257
Readership/Audience: General
Publication Date: Apr 2024
Publisher: Bloomsbury Publishing PLC
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An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and practical solutions from the world of marketing.
(Paperback)
By: Prabhakant Sinha
ISBN: 9781647826802
Readership/Audience: Professional and Scholarly
Publication Date: Nov 2024
Publisher: Harvard Business Review Press
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(Paperback)
By: Harvard Business Review
ISBN: 9781422189887
Readership/Audience: Professional and Scholarly
Publication Date: Apr 2013
Publisher: Harvard Business Review Press
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Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
(Paperback)
By: Robert W. Palmatier
ISBN: 9781350327894
Readership/Audience: Tertiary Education
Publication Date: Jul 2025
Publisher: Bloomsbury Publishing PLC
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"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face"--
(Paperback, New edition)
By: Kenneth Blanchard
ISBN: 9780006530695
Readership/Audience: Tertiary Education
Publication Date: Sep 1998
UK Publication Date: 1st September 2011
Publisher: HarperCollins Publishers
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A straightforward guide to successful customer service
(Hardback)
By: Frank V. Cespedes
ISBN: 9781633698765
Readership/Audience: General
Publication Date: May 2021
Publisher: Harvard Business Review Press
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(Paperback)
By: Seth Godin
ISBN: 9780241470046
Readership/Audience: Tertiary Education
Publication Date: Nov 2020
UK Publication Date: 5th November 2020
Publisher: Penguin Books Ltd
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(Paperback)
By: Nick Smith
ISBN: 9781473688414
Readership/Audience: Professional and Scholarly
Publication Date: Apr 2023
UK Publication Date: 2nd February 2023
Publisher: John Murray Press
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THE ULTIMATE DIGITAL MARKETING BOOK gives you everything you need to succeed in business. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.
(Paperback)
Readership/Audience: General
Publication Date: Jan 2024
Publisher: BookBaby
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(Paperback)
By: Mary Christensen
ISBN: 9780814436820
Readership/Audience: General
Publication Date: Mar 2019
Publisher: HarperCollins Focus
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Learn how to cultivate a sales community that brings out the best in everyone . . . and ensure sustained success!
(Paperback)
By: Tony Alessandra
ISBN: 9780671761752
Readership/Audience: General
Publication Date: Jan 1991
Publisher: Simon & Schuster
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Synopsis coming soon.......
(Hardback)
By: Edward W. Mclaughlin
ISBN: 9780899305257
Readership/Audience: Tertiary Education
Publication Date: Jun 1991
Publisher: Bloomsbury Publishing PLC
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Despite the rapid surge of new product introductions into the grocery product distribution system, relatively little is known about the process and acceptance criteria of trade buyers.
(Hardback)
By: Thad B. Green
ISBN: 9781567200041
Readership/Audience: Tertiary Education
Publication Date: Jun 1998
Publisher: Bloomsbury Publishing PLC
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A solid, result-getting strategy for motivating and leading the sales force, intended for sales executives and their staffs, and emphasizing a "feels right" back-to-basics approach.
(Paperback)
By: Jose 'Joe' Mir
ISBN: 9798350907179
Readership/Audience: General
Publication Date: Nov 2023
Publisher: BookBaby
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(Paperback)
By: Andrea Weeks
ISBN: 9780870057434
Readership/Audience: Tertiary Education
Publication Date: Sep 2010
Publisher: Bloomsbury Publishing PLC
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Explores the application of a variety of financial and merchandising strategies for maximising access to markets.
(Hardback)
By: Walter Nagel
ISBN: 9780275929497
Readership/Audience: Tertiary Education
Publication Date: Oct 1988
Publisher: Bloomsbury Publishing PLC
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This is a `how-to' sourcebook to establishing and managing an export marketing business. Also discussed are details for getting started, analyzing a product's export potential, methods of generating sales leads, the finer points of export sales negotiation, tips on establishing foreign distribution networks, and getting paid.
(Hardback)
By: Subhash C. Jain
ISBN: 9780899302768
Readership/Audience: Tertiary Education
Publication Date: Apr 1989
Publisher: Bloomsbury Publishing PLC
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This new book fills a gap in the collection of published materials in export marketing. On the basis of the data, exporters can build a market and product profile, set up a market selection matrix, assess their export strengths and weaknesses, and design a market position map, thereby enabling them to develop export strateges.
(Hardback)
By: Dick Berry
ISBN: 9780899303291
Readership/Audience: Tertiary Education
Publication Date: Mar 1988
Publisher: Bloomsbury Publishing PLC
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Provides guidance for sales and marketing managers involved in market planning, and uses case studies to explain effective forecasting techniques.
(Paperback)
By: Alea Homison
ISBN: 9781543994582
Readership/Audience: General
Publication Date: May 2020
Publisher: BookBaby
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Leading Sales Development provides a detailed framework for sales organizations seeking to build and scale high-performance sales development teams.
(Paperback)
By: Jennifer Wegrzyn
ISBN: 9781543995848
Readership/Audience: General
Publication Date: Mar 2020
Publisher: BookBaby
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(Hardback)
By: Michael Morris
ISBN: 9780899304021
Readership/Audience: General
Publication Date: Apr 1990
Publisher: Bloomsbury Publishing PLC
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Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers.
(Hardback)
By: Jean Herold
ISBN: 9780897744065
Readership/Audience: Tertiary Education
Publication Date: Mar 1988
Publisher: Bloomsbury Publishing PLC
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(Hardback)
Readership/Audience: Tertiary Education
Publication Date: Oct 1992
Publisher: Bloomsbury Publishing PLC
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Managing the entire environment in which products are conceived, manufactured, transported, stored, marketed, sold, and consumed is the marketing channel orientation to marketing management.
