Can Marketing Save the Planet: 101 Practical Ways to Use Sustainable Marketing as a Force for Good
(Hardback)
Publishing Details
Can Marketing Save the Planet: 101 Practical Ways to Use Sustainable Marketing as a Force for Good
By (Author) Michelle Carvill
By (author) Gemma Butler
Bloomsbury Publishing PLC
Bloomsbury Business
30th April 2024
United Kingdom
Classifications
General
Non Fiction
Business and the environment; green approaches to business
Business ethics and social responsibility
Marketing for change / Cause-related marketing
658.802
Physical Properties
Hardback
288
Width 153mm, Height 234mm
Description
An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world in which more than 10 million people are Marketers social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.
Author Bio
Michelle Carvill is a strategic marketer, digital agency founder, consultant, and CIM Course Director for Social Media Strategy. She has been recognised as one of the UKs Top 100 Inspirational Business Women by Small Business Britain, shortlisted as Digital Woman of the Year, nominated for Businesswoman of the Year for the Womens Business Awards 2021, and was cited as one of Business Insider's Top 10 UK Social Media Experts. Gemma Butler is Chief Community Officer at WeAre8. Previously, she was the Marketing Director for the Chartered Institute of Marketing, where she led the development of the first regulated qualification in Sustainable Marketing. Gemma is a regular speaker and participant at sustainability events and conferences. She also cohosts the Can Marketing Save the Planet podcast with Michelle Carvill.
