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Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success
(Paperback)
Publishing Details
Full Title:
Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success
Contributors:
By (Author) Andrea Weeks
By (author) Dorothy A. Metcalfe
By (author) Madelyn Perenchio
By (author) Veronica Miller Mordaunt
Publisher:
Bloomsbury Publishing PLC
Imprint:
Fairchild Books
Publication Date:
1st September 2010
Country:
United Kingdom
Classifications
Readership:
Tertiary Education
Genre:
Fiction/Non-fiction:
Non Fiction
Main Subject:
Dewey:
658.8
Physical Properties
Physical Format:
Paperback
Number of Pages:
304
Dimensions:
Width 216mm, Height 279mm, Spine 17mm
Description
This text explores the application of a variety of financial and merchandising strategies for maximising access to markets.
Author Bio
Veronica Miller Mordaunt, Madelyn Perenchio and Dorothy Metcalfe have all taught at the Fashion Institute of Design and Merchandising in California. Andrea Weeks is affiliated with Strouds Corporation.
