Export Marketing Handbook

(Hardback)

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Description

This is a `how-to' sourcebook to establishing and managing an export marketing business. The authors include details for getting started, analyzing products for `export potential,' methods of generating sales leads, and other points of interest. The book is geared towards marketing managers, entrepreneurs, and trade associations and local elected officials. Business Information Alert What business knowledge is needed to get ahead in export marketing What factors should be considered before entering the export marketing field How can export marketing managers maximize sales while minimizing risks Nagel and Ndyajunwoha bring their unique combination of academic, governmental, trade association, and private sector experience to bear in this guide to establishing and managing an export marketing business. They examine the background and future of export marketing in order to assess the decision to enter the field. Also discussed are details for getting started, analyzing a product's export potential, methods of generating sales leads, the finer points of export sales negotiation, tips on establishing foreign distribution networks, and getting paid.

Reviews

By getting directly to the point without unnecessary theorizing, and by clear, succinct exposition within a logically organized framework, this book delivers all that it promises with a commendable economy of words.-Academic Library Review
This is a "how-to" sourcebook to establishing and managing an export marketing business. The authors include details for getting started, analyzing products for "export potential," methods of generating sales leads, and other points of interest. The book is geared towards marketing managers, entrepreneurs, and trade association and local elected officials.-Business Information Alert
"This is a "how-to" sourcebook to establishing and managing an export marketing business. The authors include details for getting started, analyzing products for "export potential," methods of generating sales leads, and other points of interest. The book is geared towards marketing managers, entrepreneurs, and trade association and local elected officials."-Business Information Alert
"By getting directly to the point without unnecessary theorizing, and by clear, succinct exposition within a logically organized framework, this book delivers all that it promises with a commendable economy of words."-Academic Library Review

Author Bio

WALTER H. NAGEL, Jr., is Founder and President of NATCOM International, an export trading/consultant company in Akron, Ohio. Since 1981 he hs been Adjunct Professor of International Marketing at Baldwin-Wallace College, Berea, Ohio. He has also managed a variety of international marketing operations for U.S. and international corporations. GASTON Z. NDYAJUNWOHA is Founder and President of Transnational Trade Association, an export consultant firm specializing in Third World development. He is also Assistant Professor of Mathematics and International Trade at Cuyahoga Community College, Cleveland, Ohio.