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Practical Marketing Planning
(Paperback)
Publishing Details
Full Title:
Practical Marketing Planning
Contributors:
By (Author) John Cooper
By (author) Peter Lane
Publisher:
Palgrave Macmillan
Imprint:
Palgrave Macmillan
Publication Date:
12th May 1997
Country:
United Kingdom
Classifications
Readership:
Tertiary Education
Genre:
Fiction/Non-fiction:
Non Fiction
Main Subject:
Dewey:
658.802
Physical Properties
Physical Format:
Paperback
Number of Pages:
288
Dimensions:
Width 155mm, Height 235mm
Weight:
300g
Description
This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy-to-use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.
