Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship

(Hardback)

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Description

How do we must effectively communicate our role as a good corporate citizen Using a variety of in-depth examples, Burke demonstrates how community involvement can influence corporate strategy to everyone's benefit. He goes on to outline specific strategies that corporate leaders can employ to make corporate citizenship a priority without sacrificing growth and profits.

Reviews

Burke offers what appears to be a complete approach for the strategic development of an organizational plan for corporate social responsiveness and responsibility. He provides three background chapters before detailing his five-step approach for identifying and understanding stakeholders, preparing managers, and developing a stakeholder plan. Of particular interest is his clear separation of the role of the organization's CEO for societal strategy and that of the facility manager for community strategy. An employee development worksheet is provided, as are chapter endnotes. Recommended. Upper-division undergraduate through professional collections. * Choice *

Author Bio

Edmund M. Burke is Founder and Director Emeritus of the Boston College Center for Corporate Community Relations (the first organization of its kind).