Paradigms: The Business of Discovering the Future

(Paperback)

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Description

With this book, readers learn how to break out of old patterns that are now outdated and slowing down progress. Joel Barker shares his ideas for change that he has taught to thousands of executives from such companies as General Mills, 3M, Texaco, AT&T and General Foods. The author explains how to find the people in an organization most likely to spot a new trend, how to help key people adapt when a massive change is occurring and how to learn to effectively manage "intractable problems" and dramatically improve results. This book is full of concrete examples of paradigm shifts and predictions for the future that will help guide companies in their decisions, as well as new material for the paperback edition with examples to further clarify the key concepts for successful change in the 1990s.

Reviews

""Paradigms: The Business of Discovering the Future" is a secret weapon. I'm buying a copy for each of my customers and suppliers . . . but none for my competitors!"-- Harvey Mackay, author of "Swim with the Sharks Without Being Eaten Alive "and "Sharkproof""All about change and what it does for your business . . . Should have a prominent place on the desk of every business owner who intends to stay competitive.""--Entrepreneur""If you can figure out what changes are in store for the marketplace, you gain extradordinary leverage against your competition. How do you do it Joel Barker advises.""-- Success""With Paradigms, Joel Barker continues his role as master teacher and advisor to society's leaders. His insight can help people prepare for the future in these turbulent times."-- Larry Osterwise, Vice Preident, U.S. Market-Driven Quality Assessment, IBM

Author Bio

Joel Arthur Barker has been a teacher and advertising executive and has served as director of the Future Studies Department of the Science Museum of Minnesota. His corporate clients include IBM, Monsanto, AT&T, General Mills, U.S. Sprint, the Mayo Clinic, 3M, Motorola, and Digital Equipment Corporation.