True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results

(Paperback)

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It cannot be overemphasized how important it is for leaders to ensure the companys mission is manifested in the roles, expectations, and goals of every member of the organization.

Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conflict, and disengagement will cripple a companys ability to provide value to its customers.

True Alignmentreveals the blueprint for businesses of all types and sizes for creating a company culture where everyone is aligned to the vision and strategy behind the brand intention and responsible for living out the brand promise. You will learn how to:

• Decipher customer expectations
• Define the brand as a solution to the customer's needs
• Turn the unique selling proposition into the mission
• And much more

You can replace the tires on a car, but if you dont fix the alignment, you still wont drive straight. The same goes for your company. Nothing else matters until the entire organization is aligned.

Author Bio

EDGAR PAPKE is an award-winning speaker, author, facilitator, and executive coach. He has received worldwide recognition for The Business Code(TM), providing a unique approach to organizational alignment, change, and performance.