Nice is Not a Biscuit: How to Build a World-Class Business by Doing the Right Thing

(Paperback)

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100 lessons from one of Britain's most successful businessmen

You must know businesses or leaders that seem to have it all - loyalty and success in equal measure. Do you aspire to the same, but worry that 'nice guys finish last'

In Nice Is Not a Biscuit, Peter Mead reveals the secrets of his success, and distils a lifetime's thought about the right way to do business. His 100 entertaining lessons include:

- How to be a boss and a human being at the same time

- Why trust in your brand is so precious

- How to gain a share of both heads and hearts

Nice is not patting people on the head. It's every person respecting every other person. Do that and you create a great business. It's a credo for life.

Reviews

'Wise words' Financial Times

'The best and wisest book on advertising I've ever read' Bernard Barnett, former editor of Campaign

Author Bio

Peter Mead is currently Vice Chairman of Omnicom Group Inc, the biggest advertising agency in the world with a value of $13 billion. He left school at 16 and went to work in the despatch department of a large advertising agency, from where he rose quickly. In 1977, he co-founded Abbott Mead Vickers (amvbbdo.com) with David Abbott and Adrian Vickers, which became, and remains, the most successful British advertising agency ever. In 2013 he received a CBE for services to the creative industries.